About Us
My name is James Baker, and I never thought I’d end up running a survival website. I grew up in a small town in Colorado, surrounded by mountains and wide-open spaces. My dad was a park ranger, and my mom was a nurse—between them, I learned to respect nature’s beauty and its unpredictability. As a kid, I’d tag along on Dad’s patrols, learning how to read the sky for storms or spot a trail when the snow buried it. Mom taught me how to patch up a scraped knee or keep calm when things went sideways. I guess you could say preparedness was in my blood, but it took a wake-up call to turn it into my mission.
It was 2012 when everything changed. I’d moved to the Gulf Coast for a job in logistics—good money, steady hours. Then Hurricane Isaac rolled in. The forecasts said it’d be mild, so I didn’t think much of it. But that night, the power went out, the streets flooded, and my apartment turned into an island. I had a flashlight, a couple of granola bars, and a half-charged phone. My neighbors weren’t much better off—some didn’t even have that. For three days, we were cut off. No stores, no help, just waiting. I watched a guy down the hall trade his watch for a bottle of water. That’s when it hit me: we’re all one bad day away from chaos, and most of us aren’t ready.
After the waters receded, I couldn’t shake the feeling. I started digging into survival basics—water purification, first aid, food storage. I’d call Mom for tips on emergency meds or bug Dad about what gear held up in a blizzard. The more I learned, the more I realized how unprepared people were—not out of laziness, but because they didn’t know where to start. I’d see folks panic-buying before storms, grabbing random stuff that wouldn’t last a week. I thought, What if I could make this simple? What if I could give people a kit they could trust?
That’s how Truthtent and ReadyESK. were born. I quit my job, cashed out my savings, and started building. I sourced rugged backpacks, water filters that could handle a muddy creek, and calorie-dense food packs that didn’t taste like cardboard. I tested everything myself—camped in the Rockies with nothing but my kits, ran drills in my backyard during thunderstorms. If it didn’t hold up, it didn’t make the cut. My first sale was to an old neighbor from the hurricane days. He said, “If I’d had this back then, I wouldn’t have lost my damn mind.”
What drives me now is knowing how thin the line is between normal and disaster. I’ve seen wildfires swallow towns, floods trap families, and power grids fail for weeks. The news doesn’t always tell you how to survive it—just that it’s coming. My website’s not about fear; it’s about control. I want people to feel ready, whether it’s a storm, an outage, or something worse. Every kit we ship out is a little piece of that—my way of saying, “You’ve got this.”
So yeah, that’s me, James Baker. A guy who learned the hard way that preparation isn’t optional—and who’s trying to make sure no one else has to.